Reports: Marketing
- Cory Lyle
Zip Code Analysis
The Zip Code Analysis can be used to determine which locality your customers are visiting from. The report information is displayed as a percent of total store transactions for the date or date range you selected.
The report is useful in identifying the areas where you may need to increase or decrease your advertising campaigns such as radio ads and coupon mailers.
What’s in it?
Coupon Usage Analysis
The Coupon Usage Analysis is used to determine the popularity of coupon types being redeemed at your store. This report lists the frequency of each coupon redeemed and whether they were used by existing customers or new ones.
This report is useful in determining the effectiveness and impact of coupon promotions. It helps determine which coupons to increase and which to discontinue. In addition, the first time percentage tells a great story as to which coupons are generating new customers for your business.
What’s in it?
Advertising Type Analysis
The Advertising Type Analysis is used to help you gauge the effectiveness of current advertising campaigns such as coupons, mailers, radio advertisements etc. Advertising Types can be configured using NexGen’s Advertising Maintenance function, to reflect your current advertising methods. The list of Advertising Types will pop up at customer check-in for First-Time Customers only which will provide the information for this report.
This report is useful in determining the effectiveness of advertising campaigns. It helps determine which campaigns to increase and which to discontinue.
What’s in it?
Discount Analysis
The Discount Analysis report is an overview of which discounts are being applied to customer invoices. The report also details the information broken down between new and repeat customers. The report can be generated for all dates, a specific date or a specified date range.
This is one of the reports that should be monitored with regularity. It is a management tool to help minimize one of the common ways that revenues are compromised. Discounts are easy to perform by the cashiers and frequent use of discounts should be reconciled. The Discount Analysis report can also help measure the success of special promotions based on discount programs.
What’s in it?
Day of Week Report
The Day of Week Report indicates which days of the week are the busiest and which are the slowest. It prints the customer counts for every day of the week and includes ticket average.
The results of the Day of Week report can be useful in determining necessary staffing levels by week day, based on historical activity. For example, if you see that Wednesday is your slowest day of the week, you may find it beneficial to have one less technician on hand, allowing you to decrease your labor costs for the day. It also allows you to measure what impact customer counts have on ticket average. It may indicate that higher profit services are being bypassed on days where the customer count is higher. This will help you manage the overall profitability of your center.
What’s in it?
First Visit vs. Repeat Visit Analysis
The First Visit vs. Repeat Visit Analysis indicates how many of your invoices are from first time customers versus how many are from repeat customers.
This analysis allows you to gauge your customer satisfaction level by telling you what percent of your customers are returning for service. Knowing how many new customers are coming to your shop helps determine how effective your reputation, advertising and location are working to increase new business.
What’s in it?
Time of Day Analysis
Time of Day Analysis displays the sales activity in your store broken down by hour. This report can be generated for a specific date or a date range.
This report complements the Day of Week report and the information contained in this analysis can be useful in helping to anticipate staffing needs based on historical sales data. For example, if you see that business is consistently busy around the noon hour, you may be able to increase your staff accordingly for that period of the day. It will also help you decide what the optimal hours of operation should be for your locale.
What’s in it?
