QuickTouch: Marketing Management
- Ceili Solliday
- Elisa Madigan (Unlicensed)
The Marketing Management reports in Quick Touch allow you to pinpoint sales and marketing trends in your store. All reports will indicate both the number and percentage of each listed item and can be run for any date range.
From the Main Menu, select Marketing Management where the following report options will be listed:
Zip Code Analysis
Lists each zip code customers have come from during the selected date range. Details are listed by:
Zip code
City
State
Count
Percent of total (transactions)
Coupon Analysis
Details the frequency of each coupon redeemed, and whether they were used by existing or new customers during the selected date range.
The main section of the report is an overview of coupon usage during the selected date range. Report details in this section include:
Coupon type
Amount
Start/Expiration dates
First time percentage
Coupon total
Count
Percent of total (of all coupons used)
The New and Repeat Customer section of the Coupon Analysis report details the count, value, and percentage of coupons used by new and existing customers.
NOTE: Coupons are configured in the Coupon Maintenance section of QuickTouch.
Advertising Type Analysis
Advertising Types are the “How did you hear about us?” entries done when checking in a new customer. This report lists all advertising type answers for all new customers for the selected date range.
Report details include:
Advertisement type
Start/Expiration dates
Count
Percent of total
NOTE: Advertising types are configured in the Advertising Maintenance section of QuickTouch.
Discount Analysis
Provides an overview of the discounts being applied to customer invoices during the selected date range. It also breaks down discount usage for new and existing customers.
The main section of the report provides the following details:
Discount type
Amount
Start/Expiration dates
First time percent
Discount total
Count
Percent of total (of all discounts applied)
The New and Repeat Customer section of the report displays a breakdown of the discount usage statistics for new and existing customers.
NOTE: Discounts are configured in the Discount Maintenance section of QuickTouch.
Day of Week Report
Lists the customer count for each day of the week for the selected date range. This report helps identify the shop’s busiest and slowest days, and is more useful for comparison when generated for a multiple week period with a Monday starting date and a Sunday end date.
Report details include:
Day of week
Total days (in selected date range)
Total invoices
Average daily invoices
Percent of total (sales)
First Visit vs. Repeat Visit Analysis
For all customer visits in the selected date range, this report will compare the numbers and percentages of new customers and repeat customers.
Report details include:
Customer type
Percent of total (invoices)
Count
Time of Day Analysis
Provides sales activity details for each hour of the day for the selected date range. This report complements the Day of Week report and is more useful for comparison when generated for a multiple week period with a Monday starting date and a Sunday end date.
Report details include:
Time frame
Percent of total (transactions)
Count
Time of Day by Weekday
Shows a comparison of car counts for each weekday against the same day in previous weeks for the selected date range. This report is useful for planning employee schedules and controlling labor costs.
Report details include:
Time frame
Invoice count
Average count (for selected date range)
Percent of total (transactions)
