Reports: Marketing Analysis
- Cory Lyle
Advertising Analysis
Advertising Types are the “how did you hear about us” responses. The Advertising Type Analysis report lists the percentages and ticket averages of each response. These responses must be programmed within QuickTouch for values to be returned.
The report is useful in helping determine which types of advertising are most effective.
What’s in it?
Barcode Analysis
The Barcode Analysis is used to determine the popularity of coupons/discount types being redeemed at your store(s). This report list the frequency of each coupon/discount redeemed with a barcode and whether they were used by existing or new customers.
This report is useful in determining the effectiveness and impact of coupons/discounts promotions with barcodes.
Sage Tips for Best Business Practices
This report will tell you exactly which barcodes are being used most frequently. For an example of barcode setup, see the below graphic.
What’s in it?
Barcode Detail
The Barcode Detail Analysis is used to determine the popularity of coupons/discount types being redeemed at your store(s). This report list the frequency of each coupon/discount redeemed with a barcode and whether they were used by existing or new customers.
This report is useful in determining the effectiveness and impact of coupons/discounts promotions with barcodes. It helps determine which coupons/discounts to increase and which to discontinue. In addition, the first time percentage tells a great story as to which coupons/discounts generating new customers for your business.
Sage Tips for Best Business Practices
This report will tell you which barcodes are being used most frequently. For an example of barcode setup, see the below graphic.
What’s in it?
Coupon Effectiveness
This report is useful in identifying the effectiveness of a specific coupon. It helps to indicate if a specific coupon is successful at generating new business or if it is being used by your existing customers.
What’s in it?
Coupon Usage
This report provides coupon usage statistics. It also helps to determine the impact of your coupon campaigns.
This report is useful in determining the effectiveness of coupon promotions. It can help you decide which coupons to increase and which to discontinue. In addition, the first time percentage tells a great story as to which coupons are generating new customers for your business
What’s in it?
Discount Usage
This report provides discount usage statistics. It also helps to determine the impact of your discount advertising campaigns.
This report is useful in determining the effectiveness of discount promotions. It can help you decide which discounts to increase and which to discontinue. In addition, the first time percentage tells a great story as to which discount promotions are generating new customers for your business.
What’s in it?
First vs. Repeat Analysis
This report provides the invoice count by first visit versus repeat customers within a specified date range. This report can be run for a single store, multiple stores separate or combined, or all stores separate or combined. The results are also displayed in a graph.
This analysis allows you to gauge your customer satisfaction level by telling you what percent of your customers are returning for service. Knowing how many new customers are coming to your shop helps determine how effective your reputation, advertising and location are working to increase new business.
What’s in it?
Return Visit Analysis
his report provides the vehicle count based on first time customers, returning customers and nonreturning customers within a specified date range. The results are broken down by number of days and average mileage driven between visits. This report can be run for a single store, multiple stores separate or combined, or all stores separate or combined. The results are also displayed in a graph.
This report is useful in determining how many customers are returning, how often and the number of miles being driven between visits. It also helps to identify which customers haven’t returned.
What’s in it?
Visit Interval Days
This report provides the average visit interval in days for repeat customers within a specified date range. For various interval periods it indicates ticket averages and mileage intervals. This report can be run for a single store, multiple stores separate or combined, or all stores separate or combined. The results are also displayed in a graph.
This report is useful in determining how often customers return. It helps to identify trends based on mileage, average invoice and gross sales amounts.
What’s in it?
Visit Interval Mileage
This report provides the average visit interval by mileage for repeat customers within a specified date range. For various interval periods it indicates ticket averages and day intervals. This report can be run for a single store, multiple stores separate or combined, or all stores separate or combined. The results are also displayed in a graph.
This report is useful in determining gross sales and average invoice amounts based on the mileage intervals of returning customers.
What’s in it?
Visit Interval Model
This report provides the average repeat visit mileage and day intervals as well as ticket averages by vehicle make/model for a specified date range. This report can be run for a single store, multiple stores separate or combined, or all stores separate or combined. The results are also displayed in a graph.
This report is useful in determining gross sales and average invoice amounts based on the returning customers’ vehicle make/models.
What’s in it?
Visit Interval Year
This report provides the average repeat visit mileage and day intervals as well as ticket averages by vehicle year for a specified date range. This report can be run for a single store, multiple stores separate or combined, or all stores separate or combined. The results are also displayed in a graph.
This report is useful in determining gross sales and average invoice amounts based on the vehicle year of returning customers.
What’s in it?
Visit Interval Zip Code
This report provides the average repeat visit mileage and day intervals as well as ticket averages by vehicle Zip Code for a specified date range. This report can be run for a single store, multiple stores separate or combined, or all stores separate or combined. The results are also displayed in a graph.
This report is useful in determining gross sales and average invoice amounts based on the zip codes of returning customers. It can help identify the areas where you may need to increase or decrease your advertising campaigns.
What’s in it?
Zip Code Usage
The Zip Code Usage report provides both “Top 10” and “Top 25” listings, and indicates the ticket averages and total sales for each zip code. This report can be run for a single store, multiple stores separate or combined, or all stores separate or combined. The results are also displayed in a graph.
The report can help target zip codes that may not generate the most traffic, but have higher ticket averages. It can also help to identify the areas that may need more advertising attention in order to generate more business.
What’s in it?